The person behind the business is the story.

What we believe

Connection comes first.

A polished video is only useful if it helps someone understand you. Our approach starts with the person behind the business: your expertise, your perspective, and the details that make working with you different.

Real Luxury Media is based in Sarasota, Florida. We work with established business owners, founders, experts, and real estate professionals, handling the content process from planning and filming through editing.

We come to you, help you get comfortable on camera, and build content from what you already know. You don’t need to become a full-time creator to have a meaningful presence online.

Jake Pettingell

Experience before theory.

Jake Pettingell leads the work at Real Luxury Media. He entered content by helping build his father’s real estate presence online, learning strategy, story, production, editing, and distribution through repeated public work.

That earlier work helped grow the account to approximately 132,000 followers and more than five million organic monthly views. Jake has also created content for more than 30 businesses in Sarasota.

The lesson behind the company is simple: expensive production can improve a strong story, but it cannot make people care about an empty one. Real Luxury Media builds around the client’s real expertise first, then uses production to make it clear and useful.

Where to begin

Get to know the work.

Our work with Roger Pettingell is a good place to start. It brings together the story of an established Sarasota professional and a content system built around his personal brand.

Explore how we create content, read our practical guide to done-for-you content, learn about our realtor offering, or send Jake a note at jake@realluxurymedia.com.