Roger Pettingell. A reputation people can see.

The brief

Bring an established reputation online.

Roger’s work in Sarasota real estate gave him a story to tell long before the camera started rolling. The project brought that experience into an online presence that could introduce him before a prospective client’s first meeting.

The focus was Roger himself: how he works, what he knows about his market, and what clients can expect from him. Film and a personal-brand website give that story a place to live beyond a single social post.

Connected pieces

A story with more than one home.

Evidence and limits

What this project demonstrates.

Roger brought 38 years in real estate and more than $3 billion in career sales to the project. Those are Roger’s career credentials, not revenue attributed to Real Luxury Media.

The documented deliverables are a signature film, a dedicated personal-brand website, and connected public content. The links above let visitors review the work in its published context.

The testimonial on this page is attributed to Roger. This case study is evidence of one project and does not guarantee the same audience or business outcome for another client.

For your business

Start with your own story.

This project is an example of our work, not a promise of the same outcome for every business. Your starting point, market, and goals shape the content you need.

For real estate professionals, Authority Day establishes the foundation for an ongoing content system. For other founders, experts, and business owners, explore our content creation service.